Privacy Policy

We believe that by signup with our Urbbn you trust us by share your information and we are committed to keep that trust. Therefore we are helping you to understand our privacy policy practices.

Data collection and use

This policy applies to any users of Urbbn’s services via Urbbn’s apps, websites, features or other services. This includes those who use Urbbn or its affiliates’ services to:

  • Request or receive transportation (riders)
  • Provide transportation individually or through partner transportation companies (driver partners)
  • Any other user of Urbbn’s services (including apps, websites and API), and anyone else who contacts Urbbn or otherwise submits information to Urbbn.

Data controller

The data controller is Urbbn is 44 Aldridge Road, Slough, SL2 1TJ.

The information we collect

  • Information that you provide to Urbbn, such as when you signup your Urbbn account.
  • Information created when you use our services, such as location, usage and device information.
  • Information from other sources, such as Urbbn partners and third parties that use Urbbn’s API.


Urbbn collects the following categories of information:

Information you provide

This includes information submitted when you:

  • Create or update your Urbbn account, which depending on your location and the Urbbn services you use may include your name, email, phone number, login name and password, address, payment or banking information, government identification numbers, date of birth and picture
  • Submit information about your vehicle or insurance (for driver partners)
  • Consent to a background check (for driver partners where permitted by law)
  • Request services through an Urbbn app or website
  • Contact Urbbn, including for customer support
  • Contact other Urbbn users through our services
  • Complete surveys sent to you by Urbbn or on behalf of Urbbn
  • Enable features that require Urbbn’s access to your address book or calendar

Information created when you use our services

This includes:

  • Location Information
  • Depending on the Urbbn services that you use, and your app settings or device permissions, Urbbn may collect your precise or approximate location information as determined through data such as GPS, IP address and WiFi.
  • If you are a driver partner, Urbbn collects location information when the Urbbn app is running in the foreground (app open and on-screen) or background (app open but not on screen) of your device.
  • If you are a rider, Urbbn may collect location information when the Urbbn app is running in the foreground. In certain regions, Urbbn may also collect this information when the Urbbn app is running in the background of your device if this collection is enabled through your app settings or device permissions.
  • Riders and delivery recipients may use the Urbbn app without enabling Urbbn to collect their location information. However, this may affect the functionality available on your Urbbn app. For example, if you do not enable Urbbn to collect your location information, you will have to manually enter your collection address. In addition, location information will be collected from the driver partner during your trip, even if you have not enabled Urbbn to collect your location information.
  • Transaction Information
  • We collect transaction details related to your use of our services, including the type of services you requested or provided, date and time the service was provided, amount charged, distance travelled and other related transaction details. Additionally, if someone uses your promotion code, we may associate your name with that person.
  • Usage and Preference Information
  • We collect information about how you interact with our services, preferences expressed and settings chosen. In some cases we do this through the use of cookies, pixel tags and similar technologies that create and maintain unique identifiers. To learn more about these technologies, please see our Cookie Statement.
  • Device Information
  • We may collect information about the devices you use to access our services, including the hardware models, operating systems and versions, software, file names and versions, preferred languages, unique device identifiers, advertising identifiers, serial numbers, device motion information and mobile network information.
  • Log Information
  • When you interact with our services, we collect server logs, which may include information like device IP address, access dates and times, app features or pages viewed, app crashes and other system activity, type of browser and the third-party site or service you were using before interacting with our services.
  • Calls and text messages
  • We enable users to call or text each other through the Urbbn apps. For example, in some countries, we enable driver partners and riders, and delivery partners and recipients, to call or text each other without disclosing their telephone numbers. To provide this service, Urbbn receives some information regarding the calls or texts, including the date and time of the call/text, and the content of the text messages. Urbbn may also use this information for customer support services (including to resolve disputes between users), for safety and security purposes, and for analytics.
  • Address book and calendar information
  • If you permit the Urbbn app to access the address book on your device, we may collect names and contact information from your address book to facilitate social interactions through our services and for other purposes described in this policy or at the time of consent or collection. If you permit the Urbbn app to access the calendar on your device, we collect calendar information such as event title and description, your response (Yes, No, Maybe), date and time, location and number of attendees.

Information from other sources

These may include:

  • Users providing feedback, such as as ratings or compliments
  • Urbbn business partners through which you create or access your Urbbn account, such as payment providers, social media services, on-demand music services, or apps or websites who use Urbbn’s APIs or whose API Urbbn uses
  • Insurance providers (if you are a driver or delivery partner)
  • Financial services providers (if you are a driver or delivery partner)
  • Partner transportation companies (if you are a driver partner who uses our services through an account associated with such a company)
  • The owner of an Urbbn for Business or Urbbn Family profile that you use
  • Publicly available sources
  • Marketing service providers

Urbbn may combine the information collected from these sources with other information in its possession.

How we use your information


Urbbn collects and uses information to enable reliable and convenient transportation, delivery and other products and services. We also use the information we collect:

  • To enhance the safety and security of our users and services
  • For customer support
  • For research and development
  • To enable communications to or between users
  • To provide promotions or contests
  • In connection with legal proceedings

Urbbn does not sell or share your personal information to third parties for third party direct marketing purposes.

Urbbn uses the information it collects for purposes including:

Providing services and features

Urbbn uses the information we collect to provide, personalise, maintain and improve our products and services. This includes using the information to:

  • Enable transportation, deliveries and other services
  • Process or facilitate payments for those services
  • Offer, obtain, provide or facilitate insurance or financing solutions in connection with our services
  • Enable features that allow you to share information with other people, such as when you submit a compliment about a driver partner, refer a friend to Urbbn, split fares or share your ETA
  • Enable features to personalise your Urbbn account, such as creating bookmarks for your favourite places
  • Perform internal operations necessary to provide our services, including to troubleshoot software bugs and operational problems, to conduct data analysis, testing and research, and to monitor and analyse usage and activity trends

Safety and security

We use your data to help maintain the safety, security and integrity of our services. For example, we collect information from driver partners’ devices to identify unsafe driving behaviour such as speeding or harsh braking and acceleration, and to raise awareness among driver partners regarding such behaviours. This also includes, for example, our Real-Time ID Check feature, which prompts driver partners to share a selfie before going online. This helps ensure that the driver partner using the app matches the Urbbn account we have on file, preventing fraud and helping to protect other users.

Customer support

Urbbn uses the information we collect (including recordings of customer support calls after notice to you and with your consent) to assist you when you contact our customer support services, including to:

  • Direct your questions to the appropriate customer support person
  • Investigate and address your concerns
  • Monitor and improve our customer support responses

Research and development

We may use the information we collect for testing, research, analysis and product development. This allows us to improve and enhance the safety and security of our services, develop new features and products, and facilitate insurance and finance solutions in connection with our services.

Communications among users

Urbbn uses the information we collect to enable communications between our users. For example, a driver partner may text or call a rider to confirm a collection location, or a restaurant or delivery partner may call a delivery recipient with information about their order.

Communications from Urbbn

Urbbn may use the information we collect to communicate with you about products, services, promotions, studies, surveys, news, updates and events. Urbbn may also use the information to promote and process contests and sweepstakes, fulfill any related awards, and serve you relevant ads and content about our services and those of our business partners. Urbbn may also use the information to inform you about elections, ballots, referendum and other political and policy processes that relate to our services.

Legal proceedings and requirements

We may use the information we collect to investigate or address claims or disputes relating to your use of Urbbn’s services, or as otherwise allowed by applicable law.

Cookies and third-party technologies

Urbbn and its partners use cookies and other identification technologies on our apps, websites, emails and online ads for purposes described in this policy.

Cookies are small text files that are stored on your browser or device by websites, apps, online media and advertisements. Urbbn uses cookies and similar technologies for purposes such as:

  • Authenticating users
  • Remembering user preferences and settings
  • Determining the popularity of content
  • Delivering and measuring the effectiveness of advertising campaigns
  • Analyzing site traffic and trends, and generally understanding the online behaviors and interests of people who interact with our services

We may also allow others to provide audience measurement and analytics services for us, to serve advertisements on our behalf across the Internet, and to track and report on the performance of those advertisements. These entities may use cookies, web beacons, SDKs and other technologies to identify your device when you visit our site and use our services, as well as when you visit other online sites and services.

Please see our Cookie Statement for more information regarding the use of cookies and other technologies described in this section, including regarding your choices relating to such technologies.

Information sharing and disclosure

Some of Urbbn’s products, services and features require that we share information with other users or at your request. We may also share your information with our affiliates, subsidiaries and business partners, or for legal reasons or in the event of a dispute.

Urbbn may share the information we collect:

  1. With other users
  • For example, if you are a rider, we may share your first name, average rider rating given by driver partners and collection and/or dropoff locations with driver partners. If you share an UrbbnPOOL with another rider, that rider may be told your name and may see your collection and/or dropoff location.
  • If you are a driver or delivery partner, we may share information with your rider(s) including your name and photo; your vehicle make, model, colour, registration plate and vehicle photo; your location; your average rating provided by riders; and contact information (depending upon applicable laws). If you choose to complete a driver profile, we may also share any information associated with that profile, including information that you submit and compliments that past riders have submitted about you. The rider/delivery recipient will also receive a receipt containing information such as a breakdown of amounts charged, your first name, photo, a map of the route you took and other transaction details.

At your request

This includes sharing your information with:

  • Other people at your request. For example, we may share your ETA and location with a friend at your request, or your trip information when you split a fare with a friend.
  • Urbbn business partners. For example, if you requested a service through a partnership or promotional offering made by a third party, Urbbn may share your information with those third parties. This may include, for example, other apps or websites that integrate with our APIs or services, or those with an API or service with which we integrate, or business partners with whom Urbbn may partner with to deliver a promotion, a contest or a specialized service.

With the general public when you submit content to a public forum

We love hearing from our users — including through public forums such as Urbbn blogs, social media and certain features on our network. When you communicate with us through those channels, your communications may be viewable by the public.

With the owner of Urbbn accounts that you may use

If you use a profile associated with another party we may share your trip information with the owner of that profile profile. This occurs, for example, if you are:

  • A rider using your employer’s Urbbn for Business profile
  • A driver partner using an account owned by a partner transportation company
  • A rider who takes a trip arranged by a friend or under a Family Profile

With Urbbn subsidiaries and affiliates

We share information with our subsidiaries and affiliates to help us provide our services or conduct data processing on our behalf. For example, Urbbn may process or store information in the United States on behalf of its international subsidiaries and affiliates.

With Urbbn service providers and business partners

Urbbn may provide information to its vendors, consultants, marketing partners, research firms and other service providers or business partners. For example, Urbbn may provide information to such parties to help facilitate insurance coverage, to conduct surveys on our behalf and to process payments for our services.

For legal reasons or in the event of a dispute

Urbbn may share your information if we believe it is required by applicable law, regulation, operating agreement, legal process or governmental request.

  • This includes sharing your information with law enforcement officials, government authorities or other third parties as necessary to enforce our Terms of Service, user agreements or other policies, to protect Urbbn’s rights or property or the rights or property of others, or in the event of a claim or dispute relating to your use of our services. If you use another person’s credit card, we may be required by law to share information with that credit card holder, including trip information.
  • This also includes sharing your information with others in connection with, or during negotiations of, any merger, sale of company assets, consolidation or restructuring, financing or acquisition of all or a portion of our business by or into another company.
  • Please see Urbbn’s Guidelines for Law Enforcement Authorities for more information.

With your consent

Urbbn may share your information other than as described in this policy if we notify you and you consent to the sharing.

Information retention and deletion


Urbbn retains your information while your account remains active, unless you request deletion of your information or account. In some cases we may retain certain information about you as required by law or other purposes as described in this section even if you delete your account.

Urbbn retains your information while your account remains active, unless you ask us to delete your information or your account. Subject to the exceptions described below, Urbbn deletes or anonymises your information upon request.

Subject to applicable law, Urbbn may retain information after account deletion:

  1. If there is an unresolved issue relating to your account, such as an outstanding credit on your account or an unresolved claim or dispute;
  2. If we are required to by applicable law; and/or in aggregated and/or anonymised form.
  3. Urbbn may also retain certain information if necessary for its legitimate business interests, such as fraud prevention and enhancing users’ safety and security. For example, if Urbbn shuts down a user’s account because of unsafe behaviour or security incidents, Urbbn may retain certain information about that account to prevent that user from opening a new Urbbn account in the future.

Choice and transparency


Urbbn provides means for you to see and control the information that Urbbn collects, including through:

  • In-app privacy settings
  • Device permissions
  • In-app ratings pages
  • Marketing opt-outs


Privacy Settings

The Privacy Settings menu in the Urbbn rider app gives users the the ability to set or update their location and contacts sharing preferences, and their preferences for receiving mobile notifications from Urbbn. Riders can also delete their Urbbn account from the Privacy Settings menu.

Device Permissions

Most mobile platforms (iOS, Android, etc.) have defined certain types of device data that apps cannot access without your consent. And these platforms have different permission systems for obtaining your consent. The iOS platform will alert you the first time the Urbbn app wants permission to access certain types of data and will let you consent (or not consent) to that request. Android devices will notify you of the permissions that the Urbbn app seeks before you first use the app, and your use of the app constitutes your consent.

Ratings Look-Up

After every trip, driver partners and riders are able to rate each other, as well as give feedback on how the trip went. This two-way system holds everyone accountable for their behaviour. Accountability helps create a respectful, safe environment for both driver partners and riders. Your rider rating is available in the main menu of the Urbbn rider app. Your driver partner rating is available in the Ratings tab of the Urbbn Partner app.

Accessing and Correcting Your Information

You can edit the name, phone number and email address associated with your account through the Settings menu in Urbbn’s apps. You can also look up your trips, orders and deliveries history in the Urbbn apps. You may also request access to, correction of, or a copy of your information by contacting Urbbn at or visiting our Privacy Policy Help Page.

Marketing Opt-Outs

You may opt out of receiving promotional emails from Urbbn here. You may also opt out of receiving emails and other messages from Urbbn by following the instructions in those messages. Please note that if you opt out, we may still send you non-promotional messages, such as receipts for your rides or information about your account.

Updates to this policy


We may occasionally update this policy. If you use our services after an update, you consent to the updated policy.

We may occasionally update this policy. If we make significant changes, we will notify you of the changes through the Urbbn apps or through others means, such as email. To the extent permitted under applicable law, by using our services after such notice, you consent to our updates to this policy.

We encourage you to periodically review this policy for the latest information on our privacy practices. We will also make prior versions of our privacy policies available for review…

Scroll to Top